The Upside Sport 'Be You' Campaign









Jodie Mears' active wear label, The Upside recently launched their positive Be You campaign. The Be You campaign features influential Aussie women of all shapes and sizes including David Jones model Jessica Gomes, plus-size model Laura Wells, stylist Pip Edwards, iron woman Courtney Hancock and ballet dancer Vivienne Wong. 

The Upside is proud to showcase the talents and body shapes of these women saying they are inspiring to others, "These women have a story, and we want to share their experience of self-acceptance in the hope that it may give you the confidence you need to look at yourself in a new light."

Laura Wells is thrilled to have been chosen for their latest campaign, with The Upside having originally used Candice Swanepoel to front their first campaign, Laura is pleased to showcase the stylish active wear on her size 14 'everyday woman' frame. "It’s fantastic for them to show that yes, our clothes look great on a Victoria’s Secret model. But look how great they also look on people of all sizes", she says. 

Join the conversation on social media with hashtag #BeYouTHEUPSIDE and share photos of things you love.

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