Pureology Hydrate Shampoo ★★★★★
About: Hydrating foaming shampoo designed to clean and hydrate hair as well as protecting hair colour. Ideal for normal to oily hair. Packaged in a purple plastic bottle with flip lid on the base.
Review: Having troublesome hair I am extremely picky when choosing hair products. With dry mid-lengths and ends but an oily scalp, it is a difficult feat to find a product which can treat all concerns in the one go. Pureology's Hydrate range has exceeded my expectations without a doubt because it tends to both concerns. The foaming creamy shampoo gently removes oil from the scalp and hair strand by strand; and at the same time Pureology Hydrate Shampoo hydrates hair and maximises colour retention with its 'AntiFadeComplex' technology. Its ZeroSulfate formula is unique as most products free of sulfates fail to lather up but Hydrate Shampoo lathers to perfection, ensuring that hair is clean from roots to tips. Enriched with organic botanicals rose, sandalwood and green tea, you can be sure that this impressive formula smells as good as it performs, and the packaging is oh-so-chic as well. I really love the flat base on the lid so that the bottle can sit 'upside down' as it ensures the product is never stuck on the bottom of the bottle, instead emerging with ease. Hydrate Shampoo is also enriched with the likes of soy to strengthen, oat to calm and soothe as well as wheat, ylang ylang, bergamot and patchouli. It smells heavenly, performs beautifully and works wonders overall. In fact I am so impressed that I will now make sure I always have a bottle of Pureology Hydrate Shampoo on hand. It is also the perfect travelling companion and has been with me to Fiji and interstate travels because I know it will keep my hair in tip-top condition. While this shampoo does assist with hair colour retention, my hair never has the exact result once I leave the hairdressing salon, but Hydrate Shampoo does protect the colour, preventing my clean blonde colour from looking brassy. A little goes a long way and for anyone with fine hair (or not a lot), I would recommend a 10 cent piece being more than enough once foamed up with water. If like me you have a lot of hair or a really oily scalp then I would double that application, foaming it with water of course and then rinsing before repeating. Hydrate Shampoo never dries hair out which is really refreshing to see as many 'hydrating' shampoos on the market do. I am really pleased with this product - it offers complete value for money and I will use it for many years to come.