5 Minutes With ... Tamika Rudd, CO. By Cotton On










CO. By Cotton On designers Craig Webb & Tamika Rudd.
Cotton On has quickly grown to become a staple brand in the wardrobes of men and women across the country thanks to their basic essentials and affordable classic styles that just keep on giving. Diffusion line CO. By Cotton On is known for being the cooler older sibling to the brand. Fronted by ambassadors including Lara Bingle and Bambi Northwood Blythe Single, the diffusion label has gone from strength to strength with fashion forward pieces being dropped in-store on a monthly basis. What you can expect from CO. By Cotton On: bang-on-trend styles inspired by looks hot off international and local runway shows. We speak to Tamika Rudd, the label's head designer for women about the CO. brand and her love for fashion...

Tamika, where did you find your love for fashion? Growing up and reading magazines and shopping every chance I could, I just knew I wanted to be involved in the fashion industry. I actually found an old sketchbook the other day with endless pages of sketches and outfits, which I did when I was in primary school.

How long have you worked for Cotton On? An exciting 2+ years now!

What is the best part about your job? Seeing my vision come to life in store and then spotting editorial in magazines is so exciting!

Congratulations Tamika! Does CO. By Cotton On represent your personal style? Absolutely! I always try and convert every trend I’m seeing on the catwalks into a design that is wearable for myself and all the CO. girls out there.

Describe the CO. By Cotton On woman in 3 words... Effortless. Cool. Inspiring. 

Where do you gain inspiration for each collection? My main inspiration is the runway. I mix this with travelling and constantly looking through blogs.

Which design is your current favourite? The CO. By Cotton On Cropped Turtleneck Knit in white. Turtlenecks are back in a big way this winter.

If you could choose anyone to be the face of CO. By Cotton On who would it be and why? That’s a tough question, I’m not sure I could pick just one person! It would have to be someone who encapsulates the CO. By Cotton On brand; be inspiring, fun and fashion-forward, but also still has an individual sense of style.

What fashion trends do you predict in 2014? -Crisp whites are still continuing, khaki tones with safari styling will be making a return.
-Knitwear will be huge this winter, in the form of chunky and fine sweaters, cropped, loose, tight and dresses!

What advice can you offer for layering denim on denim? Don’t be scared! This trend has been around for a few seasons now and it has become very commercial. I tend to think you can’t do much wrong with double denim and if you are feeling really daring try triple denim (think denim jeans, denim shirt and denim jacket!

Ooh, sounds good. Which of the following do you prefer...
-Leather mini skirt or maxi dress? Mini skirt
-Fitted crop tee or loose t-shirt? Loose t-shirt
-Stilettos or sneakers? BOTH!! I can’t choose!
-Chunky bracelets or fine jewellery? Fine jewellery.

Tamika, what makes you feel SpoiltWhen I’m surrounded by my close friends and family sharing a good laugh!

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