Sweater Exchange - An Initiative By Banjo & Matilda & Marie Claire









Almost 46,000 Australian women find themselves homeless each year - and the figure is on the rise. This week marie claire and luxe Australian knitwear label Banjo & Matilda launch Sweater Exchange 2013. Founded in 2011 and in collaboration with Mission Australia, the nationwide initiative aims to collect pre-loved sweaters that will be redistributed to homeless women taking shelter on the streets this winter. Jackie Frank, Publisher & Editor of marie claire said of the initiative, "The Sweater Exchange is an opportunity for the everyday Australian to give back to those in need this winter."

This year Miranda Kerr, Elle Macpherson, Delta Goodrem, Gwyneth Paltrow, Lara Bingle, Nicole Richie and Ruby Rose front the campaign. Each personality has donated one of their beloved jumpers to the cause. Banjo & Matilda founder, Belynda Macpherson said, “Donating your pre-loved sweater is such an easy thing to do, and it costs nothing to give someone else a small piece of comfort and warmth."

“When you’re homeless, your self-confidence takes an absolute thrashing. A small gift like this, a small gesture, is hugely welcome and it can make a real difference to somebody’s outlook, their self-confidence and their sense of self-worth.” says Mission Australia's Paul Andrews.

GET INVOLVED:
Donate A Sweater: To find out how to donate a pre-loved sweater to Mission Australia, click here for mailing and courier options available. Sweaters will be accepted now until Monday 12th August 2013.

Hashtag It: get in on the conversation - take a photo of yourself wearing the jumper you wish to donate with the hashtag #sweaterexchange & upload it to Instagram or Twitter.

Be sure to hashtag #spoiltblog so we can see what you are donating too!!!