Campaign: Exclusive Mrs. Carter in H&M ft. Beyonce












HOT, hot, hot!!! With a body this fit, who would have thought that Beyonce just had a baby? One of the world's most loved performers is the face of UK chainstore label H&M's Summer 2013 campaign. Beyonce and H&M have teamed up to create a super sexy collection of images to promote the label's affordable new designs, and if the campaign wasn't cool enough, you must see the 90 second music video which they shot for the TV campaign. Beyonce shot Standing on the Sun, an upcoming track from Beyonce's new album at the same time as shooting the print campaign in the Bahamas.

And Bey seems to be a fan of the chainstore label too, telling media, "I've always liked H&M's focus on fun and affordable fashion. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial". At present H&M does not ship to Australia (boo), they are finally making their way to our sunny shores, with their first store set to open in 2014.


What do you think makes Beyonce so lovable?