Campaign: Coles Mix Spring/Summer '13 (feat. Ashley Hart, Elyse Taylor & Nicole Trunfio)

Starring Elyse Taylor, Ashley Hart, Nicole Trunfio & Sophie Van Den Akker.
WOW! We are so impressed by the February fashion campaign for Mix. Exclusively available at Coles supermarkets, Mix is an affordable label which contains everyday wear pieces for women, men and children. Although the label is still relatively new (it launched in 2011), Mix has been well-received by everyday women and publicised in the media because it boasts quality pieces that look good, wash well and won't cost a pretty penny. Oh and did we mention that you can pick up a dress from your local Coles supermarket? We did? Oh carry on then!

The up and coming Australian brand are upping the ante, appointing four of Australia's current 'it' girls to model for their February 2013 campaign. Introducing stunning models Elyse Taylor, Jess Hart's younger sister Ashley Hart, Nicole Trunfio and Sophie Van Den Akker. These super cute images were shot at a studio in none other than New York, ofcourse darling where the models are based.

We adore these colourful images because they showcase your 'everyday woman' - they are smiling, they don that 'no makeup' look, hair is loose and they look relaxed. Best of all, there is not a scerric of fake tan in sight... LOVE! If your nearest Coles does not yet stock Mix, you can purchase it from the online store here. Prices start from $6.00 so get in and stock up on these comfy pieces!

What do you love most about Mix?