Campaign: Sass & Bide S/S 2013 feat. Coco Rocha

After weeks of playing a guessing game on social networking sites, Sass & Bide have finally announced the ambassador for their S/S 2013 Loveshady collection and it is none other than Canadian model Coco Rocha. The 24 year old has been making waves in the fashion industry for years and Sass & Bide took note. Having become the first fashion model to have over 1 million followers on a social networking site, Coco Rocha will take control of the label's social media sites from today for five days to create excitement for the label and its collaboration.

We are loving the fun, fabulous designs which showcase a range of loose casual and form-fitting dressy pieces and the simplicity of the campaign on a white studio backdrop. To see the entire Loveshady range, click here.

Do you think Coco Rocha is a good fit for S&B?