British cosmetic brand Illamasqua have always been a little bit different. They love to try crazy looks, they encourage men and women to be proud of who they are, and they take a no bullsh*t stance on bullying and uncalled for violence. And these are just a few reasons why we love Illamasqua. Now we have one more reason to: recently Illamasqua caused a ruckus in the beauty industry. After recognising that Australian consumers are paying too much for their beauty products in comparison to other regions of the world, Illamasqua created a petition called Fair Price for Beauty and encouraged everyone to sign it with the hope of gaining as many names as possible.
Think about it: why is it that we pay $40 for a product that is sold in the UK for $24 or just $20 in the US? Why should we? After hearing consumer's frustration about the inflation of beauty products, Illamasqua founder Julian Kynaston decided to do something about it. That's right, the founder of a giant beauty brand has reached out and listened to us. Thanks to those of you who have already signed the petition, Illamasqua have won the fight to sell your favourite products at a more affordable price point!
Effective immediately, you will be able to shop the full Illamasqua range at your local counter in Australia at a permanent price reduction of 35%, and in some cases as much as 42% less. But the fight hasn't ended. You can still make a difference for yourself and other Australians because by signing this petition, it gives consumers strength in numbers to encourage other brands to do the same. Illamasqua is available at Myer Sydney City, Melbourne City, Brisbane City, Bondi, Chadstone, Robina and MYER online. Click here to visit Illamasqua's website.
Sign the petition here.