Campaign: W.E by Whitney Eve for Sportsgirl

You have been asking for it... and it is finally here! US designer and reality TV star, Whitney Port presents her first Australian collaboration, W.E by Whitney Eve for Sportsgirl. Best known for her roles in The Hills and The City, Whitney worked closely with fashion PR queen Kelly Cutrone on New York before launching her own label Whitney Eve in 2008. While the brand has been a huge hit in the US, Whitney Eve has not been available for us to purchase ... until now.

W.E by Whitney Eve is a capsule collection inspired by all things pretty and feminine and includes watercolours, floral designs and block colours. We can't wait to see the whole collection, but in the meantime here is a sneak peek. Enjoy! A limited supply of W.E by Whitney Eve is available online right now and the whole collection will be available in store from Monday 28th August 2012.

Are you a fan of Whitney Eve and her reality sitcoms? Have they propelled her status?

 *Images: Sportsgirl