Findation: A Revolutionary Way to Find The Right Shade for You!


Want to try a new foundation but have no idea what shade is right for you? We have all thought about it, but no one has created a solution for it - until now. After months of brainstorming and playing with hundreds of foundation shades, Kate Morris, the genius behind online beauty store Adore Beauty has just launched Findation.

What is Findation? An must-see on line guide containing hundreds of foundations from a number of leading prestige and pharmacy beauty brands.

How do I use it? Find the foundation you are currently using (or one which you have used before) and identify the shade you wear. The more foundations you enter in your profile, the more accurate the results will be. Forget squinting at tiny beige colour swatches on the screen. There’s a better way to choose your new foundation AND pick the perfect shade.

Once you have found your new foundation, be sure to scroll through our beauty reviews to find out our thoughts on the recommended foundations.

Have fun playing - it is not only helpful, but also addictive!

What foundation brand / shade are you currently wearing?