Campaign & Video: Lady Gaga Fame Eau De Parfum

"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart." 
- Lady Gaga. 

After much speculation about Lady Gaga releasing a fragrance, it has finally been confirmed! Due for release in September, LADY GAGA FAME will be housed by the Fame Monster's own Haus Laboratories in association with Coty. LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne ... cool, huh! As Lady Gaga does everything big and bold, this technology has been exclusively patented and launched for LADY GAGA FAME.  
The olfactory structure of a fragrance is generally created around the fragrance pyramid consisting of top, middle and base notes but LADY GAGA FAME has a unique structure built around three main accords: dark, sensual and light. Ingredients Belladonna, Honey, Saffron, Tiger Orchid and Jasmine Sambac are highlighted in different aspects at the same time without following the pyramid structure. The three accords work together to create a fragrance of floral and fruity elements, giving LADY GAGA FAME its signature as a scent. The LADY GAGA FAME fragrance for women will be available at retailers worldwide in September 2012. As Gaga says, "Fame is an illusion - if you really want it, anyone can have it".

The Fame Monster is known for making headlines with her meat dresses and womb entrances on stage but is she crazy? No - she is a marketing genius! Her FAME EDP campaign is nothing less than smart when you think about it because it makes you look twice.

Launch date: Sunday 16th September 2012 exclusively at MYER, and will be available from more stockists from Monday 8th October 2012.