Witchery & Madison Partner for White Shirt Day 2012








Scary fact: every ten hours one woman in Australia dies from ovarian cancer. It is the leading cause of death of all gynaecological cancers.

The good news: for the fourth consecutive year chain store label Witchery and women's lifestyle magazine Madison have teamed up to raise funds for the Ovarian Cancer Research Foundation (OCRF). In this time they have successfully raised over $1.5 million and this year is set to be their biggest year yet with a goal of raising $1 million! If that is not impressive then how about this: in the past four years White Shirt Day has funded enough to fund two full time research scientists.

What: May 19th is officially White Shirt Day, a day to spread the word about ovarian cancer awareness. The purpose of the day is a to find an early detection test to help beat Ovarian Cancer. To promote the cause Witchery have designed five limited edition white shirts and each piece has been showcased in Madison's May issue in stores today (Wednesday 18th April). Models Jessica Gomes and Kirstie Penn share the cover with Little Joe NY designer, Gail Elliott to show off these wonderful staple pieces with Aussie favourites such as Erika Heynatz imodelling the designs inside the May issue. Dannii Minogue and Tabitha Somerset-Webb's fashion label, Project D, has also stepped in to design a gorgeous sequin detail white shirt to erase the theory that all white shirts are the same.

How: From today you can purchase one of these five limited edition white shirts in store or online and you can be confident that 100% of these proceeds will go towards the fight against OVCA.

Our pick: oooh, it is a toss up between the Witchery Stud Collar Shirt and the Witchery Sequin Tie  Neck Blouse.

Want to help find a cure for ovarian cancer? Do your it and purchase a white shirt for the cause.