Campaign: CK One Color Launch






For decades designer label Calvin Klein has been the name on everyone's lips for quality jeans,everyday basics and fragrances. Now the brand has decided to dig deeper in the beauty industry by releasing a cosmetics line consisting of affordable makeup basics. Australian department store MYER has taken note and exclusively signed CK One Color.

CK one color offers a simplified approach to beauty that embraces individualism and defies stereotypes. With boundary-pushing edginess and individuality in its DNA, CK One introduces a colour make up line designed for all ages, cultures and genders. The vision for CK One Color is that beauty begins with revealing your authentic, real beauty ... and never hiding it. Take a breath before reading on as you will be shocked to hear that there are currently 136 products in CK One Color range and prices are so reasonable, starting from $20 and ranging up to $60. The brand chose high-end models Abbey Lee Kershaw and Lara Stone to represent CK One Color 2012.

Being a unique brand, CK One Color classifies makeup in its own terms:
- Look Real refers to advanced formulas in foundations and concealer which allow glide on the skin and allow skin to breathe.
- Define Yourself represents colour products such as mascara, eye liner, illuminator, blusher and bronzer.
- Add Intensity is focused on strongly pigmented eye shadows and lipsticks to accentuate and complete your look.

CK One Color is available from April 2012 exclusively to the following MYER doors; Melbourne, Chadstone, Sydney City, Bondi, Chatswood, Brisbane and Perth and available online at www.myer.com.au.