Campaign: Peter Alexander Sleepwear Celebrates 25 Years

Happy 25th Birthday Peter Alexander! Australia's sleepwear king has just set another trend - reviving by-gone trends from the past 25 years to celebrate the company's birthday... and hasn't it been a wonderful 25 years. Since its conception, Peter Alexander Sleepwear was a unique sleepwear brand. Created in the 80's after Mr. Alexander saw a gap in the market: sleep wear was comfortable, practical... and bloody unattractive to say the least! His vision: to create a comfortable, trend-setting line that would make pyjamas and sleepwear fun and appealing whilst remaining affordable and comfortable. His mail-order business boomed so quickly he could no longer run it from home and today Peter Alexander is stocked online, at David Jones stores, and in its 38 stores nationwide!!

Peter Alexander's 25 Year collection is filled with fun and fabulous sleepwear trends:
- the popular slinky nightie dating back to 1999.
- the still much-loved PA ugg boot from 1992.
- an ode to Australiana culture with Vegemite printed pieces - hoorah!
With gorgeous male and female models including the rising star Montana Cox the collection is an amazing celebration to the brand's history.

A huge Peter Alexander fan myself I own everything from their jammies, underwear, evening wear and the brand's coffee table book. It seems that Peter has had a fun and fabulous ride to the top and 25 years on, Mr. Alexander still looks fabulous (and not a day over 20!!)

To purchase the collection online or download the catalogue click here.