Illamasqua Human Fundamentalism





This just in: Illamasqua has just released their new mention-worthy collection, Human Fundamentalism and we are excited. When this arrived in our inbox we squealed with delight at the stunning brights and theatical campaign shots that are 'very Illamasqua' but not only did the collection and campaign win us over... so too did the theme: Illamasqua want you to be bold, be individual and most of all, be yourself.

Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability. Who cares if society does not support your beliefs or decisions? If you feel strongly for something then be proud of these choices and don't shy away.

Human Fundamentalism collection contains hybrids shades, a mix of street cultures and global trends all mixed together to create a fun-filled affair designed to help you celebrate and embrace you for who you really are. Blinding flashes of pigment provide a sharp contrast to neutral tones. Contrasting textures of rich metallic to pale matt express your true self. Whilst three of the shades are popular tones chosen for the collection, the rest are new shades or products. Not a fan of the colours? Then how about indulging in the bright and very beautiful intricate designs created for the collection's campaign which seems to look more and more  stunning each time you go back to it.

Human Fundamentalism is available from MYER at Sydney City, Melbourne City, Brisbane, Chadstone, Robina and Bondi Junction.

Are you feeling the new collection from Illamasqua?