Marie Claire Australian Ethic Award: Dermalogica FITE Program

Congratulations Dermalogica: awarded Marie Claire Prix d'Excellence de la Beaute - Australian Ethic Award.
What began in 2011 has now become an enormous world-wide success in over 50 countries ...
Last January Dermalogica launched FITE, a wonderful way to help thousands of poor women across the world make a living for themselves and their families through the offering of micro-loans. Their initial goal: to reach out to 25,000 women worldwide and one year on they have already assisted 9,535!

FITE, the acronym for Financial Independence Through Entrepreneurship is the latest expression of Dermalogica brand’s legacy of empowering women and has been based upon the business model created by the company's founder, Jane Wurwand. Believe it or not Wurwand herself could not get a $10,000 loan to start Dermalogica in 1986 and this is just one of the reasons she initiated FITE. Since founding the brand, Dermalogica has facilitated the education, professional development, and financial success of more than 25,000 women in the skin care industry. FITE draws upon this heritage of empowerment through the provision of global microloans to women entrepreneurs who otherwise would not have access to capital or credit. 

This is where you come in: FITE-themed packaged products Daily Microfoliant, PreCleanse, Skin Hydrating Booster, Total Eye Care SPF15 and Intensive Eye Repair contain a special numeric code on them and when you purchase a specially marked product Dermalogica will contribute $1 USD toward the micro-loan of an unspecified recipient. You can even choose which region and industry you would like the donation to go towards and track it online. How rewarding is that! Celebrities who have come on board include Emma Watson, Cindy Crawford, Demi Moore, Dianne Keaton, Jason Alexander and Geena Davis.

Have you heard of Dermalogica's FITE program?