Campaign: ghd air (feat. Katy Perry)

‘Katy Perry for ghd air’, photographed by David LaChapelle
What goes hand-in-hand with your flat iron? Or your curling wand? Or your wet hair? A hair dryer of course... and a bloody ripper hair dryer at that! GASP Beautettes and gents because ghd, the leaders in flat irons have finally created their first ever hair dryer, ghd air, and trust me it is really something else. I can't believe they have not launched one sooner!

ghd, the world’s leading professional hair styling brand is excited to announce the launch of its first salon strength hair dryer that guarantees to blow all other hair dryers away... and after weeks of use I honestly believe it is the best! Developed in conjunction with and tested by professional styling experts, ghd air makes that salon blow dry achievable at home. And if that's not good enough then read on because ghd air dries hair much quicker than leading competitors thanks to its professional and powerful motor and reduces frizziness by smoothing out the hair shaft with advanced ionic technology.

ghd's Brand Ambassador and professional hair stylist, Jayne Wild is loving ghd air and shared her thoughts on the new hair dryer, “Not only does the ghd air have fantastic functional qualities, it looks gorgeous too and is extremely light so it’s easy to use too. A must-have for every girl who wants great hair!”

I am loving the salon-strength motor, three heat settings, two power settings and air's not one but two concentrator nozzles to help create a variety of styles. Plus the dryer is really lightweight and fits like a hand to a glove. Best of all I adore the removable hair and lint filter which makes the hair dryer so much easier to clean and maintain. And did I mention how it is embossed with a gorgeous ghd symbol? The new ghd air professional hairdryer doesn't just dry hair, it will transform your life. No joke.

To launch air, ghd's Global Brand Ambassador, Katy Perry is fronting the campaign as an ethereal pink-haired mermaid that glitters and sparkles under the Brooklyn Bridge. Her hair has been blow-dried to perfection with ghd air and her groomed brows frame her mysterious eyes to complete the look. With the new ghd air, this Little Mermaid is ready to go out and make some waves. Plus being photographed by world-renown photographer Mr David La Chapelle couldn't hurt!

Available: March, 2012 online and from approved ghd salons.