Diesel Loverdose Fragrance Launch

When: Tuesday 24th January 2012.
Where: Diesel flagship store, Oxford St Paddington.
Who: As described by MC Ed Holmes, 'all the beautiful people'. Spoilt socialised with SassyBella, Through Beauty Eyes, Bless This Mess and Jess D'Ambrosio, L'Oreal luxury division.

Now that Spoilt focuses on both fashion and beauty, we were simply chuffed to receive an invite to designer street brand, Diesel's launch for their new female fragrance, Loverdose. Their huge store is simply awesome, with two levels of fashion for men, women and children. Party-goers were treated like royalty walking down a red carpet on 'Loverdose Lane' to enter the party and taking happy snaps with a giant bottle of Loverdose on arrival.

Packed with beauty editors, beauty and fashion bloggers as well as other influential media and the cool kids of Sydney the store was lit up in blue to set the mood. Funky beats were played on the DJ decks while stunning waitresses and bartenders served up a delicious array of canapes and mini pies. Vodka and cranberry was served throughout the night for the ladies and to make the party a little more fun, waitresses served it up in large plastic syringes while the men drank Magners beer. Yum.

Diesel chose one lucky guest at random to win a $1,000 Diesel gift voucher and the winner was none other than my friend Helen of Sassybella!!

The fragrance itself is simply gorgeous! Unlike any other Diesel fragrance and even a little out of character for the brand, Loverdose is very pretty and feminine with an oriental/woody facet. 21 year old Texan model Ashley Smith is the face of this addictive scent. In stores now, I need to get thee to a fragrance counter because I don't want a bottle... I need a bottle. This could well become one of my favourites.

What do you think of Loverdose?