Pink Ribbon Month 2011

Beautettes, I am really excited to see October roll around again. Not because Christmas is getting closer but because the month of October goes pink for for the breast cancer awareness known as Breast Cancer Awareness Month or Pink Ribbon.

Did you know that breast cancer affects 1 in 9 Australian women? In a number of countries, Breast Cancer Awareness Month is promoted to educate women of all ages prevent, detect and treat breast cancer. It is also a month where associations such as Australia's National Breast Cancer Foundation (NBCF) ask us all to chip in an donate funds in hope of scientific search to find a cure. Since it began in 1994 NBCF has allocated more than $74 million to 274 breast cancer research projects across Australia. If that does not impress you then I don't know what will!

Created by the late Jane McGrath and her husband Glenn, the McGrath Foundation is considered to be one of Australia’s leading breast cancer support organisations, with over 10,000 Australian families supported nationally in the last three years. 2012 will see the launch of an education strategy to ensure a more informed population of young Australian women experiencing the best health they can through a better understanding of their bodies and breast health.
Showing your support for breast cancer during the month of October has become a fashion statement. Each year fashion designers, beauty brands, home and lifestyle brands collaborate with Pink Ribbon and breast cancer associations to promote the month of Pink Ribbon. Over previous years designers have collaborated with department store Target and Jeanswest as well as through the Pink Ribbon online store and the McGrath Foundation online store. Last year I covered some of the wonderful beauty treats that were participating in the cause. You can view the 2010 products and past products here.

To show my love of all things pink, I have sourced and compiled a list of my favourite 2011 Pink Ribbon beauty and fashion products:

OPI Pink Ribbon Limited Edition Lacquer
For their 7th year as silver sponsors OPI has once again joined forces with the National Breast Cancer Foundation. 100% of profits from the sale of the limited edition Pink Shatter will be donated to the Foundation. OPI’s Pink Shatter offers a new dimension to nail design, the cracked pattern effect, similar to a pink leopard print, offers another form of fashion statement in nails.

This year OPI aims to raise $25,000 for the National Breast Cancer Foundation and assist in their funding of research programs into the prevention and cure of breast cancer. Available at David Jones, selected beauty salons, and spas. For stockists contact 1800 358 999 or visit


KMS California Following on from their partnership with the McGrath Foundation in 2009 and 210, KMS California has partnered with the foundation to once again collaborate for October 2011 in support of Breast Cancer Awareness Month.

Introducing their newest range, FREESHAPE. Promoting unlimited long lasting transformations using hot tools, FREESHAPE enhances the result of heat styling, creating smoother, shinier hair. FREESHAPE is formulated with a Thermopolymer, the latest heat-activated heat technology that transforms into a liquid when heated and then re-sets when the hair is cooled. This advancement offers style flexibility for those wanting the hair they don't have.

$1 from the RRP price of every pink KMS California Freeshape product purchased during the month of October will be donated to the McGrath Foundation. .


ghd Pink Orchid Limited Edition
I am excited to share that ghd are back! Now in its eighth consecutive year, the ghd Pink campaign will continue to raise awareness and support for the National Breast Cancer Foundation with the new ghd Pink Orchid limited edition set. Over the years ghd have raised almost $2.5 million for NCBF!

This year’s limited edition features the new ghd Gold Series Classic styler with a pink twist – a vibrant shade of hot orchid pink styling plates and a beautiful pink and black lace styler bag to match. The Pink Orchid Limited Edition is set to be the most coveted Pink styler yet. Featuring the new technology of the ghd Gold Series stylers, it is cooler to touch and lighter to handle with contoured pink plates that glide effortlessly through the hair for smoother, snag-free styling.

Taking inspiration from the world’s style capitals and Rosemount Australian Fashion Week, the limited edition heat resistant clutch bag is this season’s must-have item. Featuring a delicate lace black covering with vibrant under shades of pink, it’s the ultimate fashion accessory for the feminine and sophisticated fashionista. The 2011 Pink ghd styler also comes with the following styling accessories:
- ghd Gold Classic styler – featuring vibrant pink plates and accents
- protective plate guard – to safely cover hot plates
- ghd Pink Orchid styler clutch bag
- step by step hair guide
- two ghd sectioning clips

RRP $289, $20 from every styler sold will be donated to the NBCF. Available from approved ghd salons. For stockists contact 1300 880 209 or visit


Estée Lauder Perfectionist [CP+] Wrinkle Lifting Serum
As their way of showing support to breast cancer awareness month, Estée Lauder have released a a limited-edition pink keychain. The cute removable pink charm has been added to Perfectionist [CP+] Wrinkle Lifting Serum to show support and raise funds for Breast Cancer Awareness in Australia.

Perfectionist [CP+] Wrinkle Lifting Serum Corrector for Lines/Wrinkles/Age Spots is a high-speed wrinkle lifting serum with Wrinkle Lift Restructuring Peptides™, for up to a 61% reduction in the look of serious wrinkles in four weeks with continued use. Containing proprietary Wrinkle Lift Restructuring Peptides™, Perfectionist [CP+] helps skin look less-lined and more youthful.

Retailing for $168 for 50ml, Estee Lauder will donate $20 from every purchase of this limited edition bottle to NCBF during the month of October. Available on counters at David Jones and MYER. For stockists contact 1800 061 326 or visit  


Clinique Dramatically Different Moisturising Lotion Limited Edition
As their way of showing support to breast cancer awareness month, Clinique has again come forth to do their bit for the cause with a limited edition Dramatically Different Moisturising Lotion that incorporates a key ring with a photo frame wallet. Dramatically Different Moisturizing Lotion is your skin's moisture "drink". It works to replenish lost moisture. The formula aims to help skin to look fresher and healthier.
Retailing for $110, Clinique will donate $20 from every purchase of this limited edition bottle to NCBF during the month of October. Available on counters at David Jones and MYER.

For stockists contact 1800 061 326 or visit


Clinique Mini Long Last Gloss Wear SPF15 Key Chain
Plus they have released an online exclusive: a a limited-edition pink keychain. This super cute pink key chain contains the breast cancer pink ribbon motif as well as three mini Long Last Glosswears in stunning pink tones that will suit all skin tones.

Retailing for $35, Clinique will donate $5 from every purchase of these key chains to NCBF during the month of October. Available exclusively online at
For stockists contact 1800 061 326 or visit


Jane Iredale Roses & Lollipops
I am thrilled to see that once again Jane Iredale cosmetics are showing their support for National Breast Cancer Awareness Month. Just when you think it couldn't get any cuter, Jane Iredale launch Roses & Lollipops, a limited edition lip duo housed in a slim and compact key chain.

Roses & Lollipops contains Puremoist Lip Colour in 'Roses', a highly pigmented creamy lipstick in a rich rose hue. The compact also contains a PureGloss for Lips in 'Lollipops', a soft and glossy pink. Both shades were selected personally by Jane Iredale because they are universally flattering on any skin tone. They can be worn alone or layered to change it up through the day and night.

Retailing for $40, Jane Iredale will donate $1 from every purchase of these key chains to NCBF during the month of October. For stockists contact 1800 SKINCARE or visit


Classic Pink Mason Pearson Brushes
Makers of the world's finest hairbrushes and combs, London brand Mason Pearson, have teamed up with David Jones for Breast Cancer Awareness month. The brand's luxurious pure bristle brushes are ideal for cancer patients who may lose their hair. As hair recovers, the gentle bristles help to stimulate the scalp and promote growth. Mason Pearson's range of brushes offer a lot more give than other brushes so they won’t tear or pull hair. With Mason Pearson Brushes, the unique tufts of close-set bristles lock in hair as you brush through. That means no more split ends and no more static.
TIP: Combat dryness and frizz? Slowly and gently brush your hair. This moves the scalp’s oils to the tips of your hair and helps restore the natural sheen. The more you brush, the more these oils move down the hair strands. This is particularly important for women with long hair to avoid dry ends.

There are three Mason Pearson brushes participating in the cause - noticeable by their pretty pink ribbon packaging:
- Pocket Pure Bristle Pink RRP $155
- Pocket Mix in Pink RRP $99.95
- Handy Mix in Pink RRP $145

Only a limited number of the pink brushes will be available through David Jones for this special event. David Jones will donate an undisclosed portion of sales of classic pink Mason Pearson brushes to help fight breast cancer.


Breast Cancer Awareness Aveda Hand Relief
Aveda have been the leaders in botanical based beauty products since 1978. Their community service has always been strong and each year their support for Breast Cancer Awareness (BCA) month increases. This year, Aveda’s fundraising goal is US$270,000—which will be achieved if every limited edition pink-capped Hand Relief is sold... sold get your hands on one!! To date, Aveda has wow'd the crowds and donated more than US$1.8 million to BCRF through the annual sales of the BCA and Aveda Hand Relief Cream.
Hand Relief is a gorgeous rich hand creme that helps soften and smooth hands while diminishing the visible signs of aging, Hand Relief has remained an Aveda top seller since its launch in 1998. The limited edition Hand Relief for BCA month is specially packaged in a 150ml which is bigger than the stadard size. The pink Hand Relief hand cream features a limited edition pink ribbon design to remind guests of their annual breast exam and emphasize the importance of early detection.

Retailing for $44.95, Aveda has pledged to donate US$4 from the sale of each BCA Hand Relief to fund cruelty free-research. Now if that is not enough to pursuade you then read on: Hand Relief is one of my all-time favourite hand creams and I am never without it sitting on my desk at work.

Available in Aveda salons, spas, and stores during the month of October, 2011 only. For stockists contact 1300 300 054 or visit



Bras N Things Bra Fittings
Well gals as the ad shows, 8 in 10 women are wearing the wrong size bra! Are you? With $1 being donated to NBCF for every single bra fitting carried out between the 10th - 23rd October, you would be mad not to check your size... and the gorgeous styles in stock right now (I am sooo lusting after the new Playboy Britney set).

Plus BNT are one of NBCF's Gold sponsors for this month which is simply brilliant. Thanks BNT for leading the way and ensuring women's best assets are being taken care of. For stockists contact 1800 810 031 or visit


Bras N Things Wash Bag and Enviro Bag
If there are two things all women need, it has got to be a wash bag (or two) and an enviro bag - especially when they are decorated with pretty pink bows!
- Retailing at $5.99, Bras N Things will be donating $1 per wash bag to the NBCF.
- Need an Envirobag? Then get your skates on because Bras N Things are donating $2 from every enviro bag to the NBCF.

For stockists contact 1800 810 031 or visit


Bobbi Brown Pink Ribbon Collection
In honour of Breast Cancer / Pink Ribbon month, Bobbi Brown has created the limited edition shimmer Pink Ribbon Collection RRP $86. These two colours are simply beautiful and can be worn together or alone for a softer look.
The stunning duo includes:
- Pink Lip Colour
- High Shimmer Lip Gliss in 'Bellini'

To celebrate this cause, Bobbi Brown are donating 100% of the proceeds from all sales from the Pink Ribbon Collection to the Breast Cancer Research Foundation.

Bonus: Bobbi Brown is offering free shipping on all products when purchased online during the month of October. How good is that! This offer is valid from 1st to 31st October 2011. For stockists call 1300 304 283 or visit


Dove Pink Collection
Participating for their sixth consecutive year (bless you), this year Dove plans on raising the bar and exceeding their contributions to raise up to $1 million in donations for the NBCF! The brand believes that real beauty reveals itself in many different ways. One of those ways is when people get together and support each other during difficult times in life.

Every product in the range has been splashed with pink and have soft, floral fragrances which provide a fresh and feminine scent. The skincare and deodorant range also features Dove’s signature 1/4 moisturising cream to help take care of skin.

The beautiful range includes:
- Dove Pink Beauty Body Wash ($7.36)
- Dove Pink Beauty Cream Bar ($4.49 for two pack)
- Dove Pink Anti-Perspirant Deodorant: Roll On ($3.89)
- Dove Pink Anti-Perspirant Deodorant Aerosol ($5.25)
- Dove Pink Summer Glow Beauty Body Lotion ($7.36+)
- Dove Pink Damage Therapy Daily Moisture Shampoo & Conditioner ($6.49 each)

The pretty Dove Pink products are available now from supermarkets and pharmacies nationwide. For stockists contact 1800 061 027 or visit


Dr. Lewinn's Hand & Nail Cream - Pink Edition
I love Dr. Lewinn's products and now I love them evwn more! Dr. LeWinn’s is proud to announce a friendship with the McGrath Foundation. The partnership between the two will assist in raising funds to place McGrath Breast Care Nurses in communities across Australia as well as increase breast awareness in young women.

Dr. LeWinn’s are supporting the cause through the launch of a full-sized Dr. LeWinn’s Hand & Nail Cream, packaged in the signature McGrath Foundation Pink...isn't it just so pretty! This limited edition collaboration will retail at a special price of RRP $9.95 (the usual retail value is $19.95), with 50c from every sale donated to the McGrath Foundation.

The limited edition Dr. LeWinn’s Hand & Nail Cream will be available until sold out from Myer, David Jones, Priceline and selected pharmacies. For stockists contact 1800 630 056 or visit


Gillette Venus Embrace & Venus Sensitive Disposable Razor - Pink
Gillette has once again embraced this fantastic charity event and Gillette are Platinum partners for Breast Cancer Awareness Month. The brand aims to help raise more awareness about breast cancer and its prevention.

Gillette Venus Embrace gives you Venus' closest shave for touchably smooth skin. The five curve-hugging blades are positioned closely together and spring-mounted to create a shaving surface that adjusts to the natural contours and curves of a woman's body. Razor refills can be purchased for both models. Gillette has pledged to donate 50c to NBCF from the sale of every Venus Embrace ($14.99) and Venus Sensitive ($9.44) Disposable Razor during the month of October.

Bonus: visit Gillette Venus on Facebook and for each new 'LIKE' during the month of October, Gillette will donate $1 to NBCF... so be sure to 'like' Gillette and ask your friends to do the same!

For stockists contact 1800 148 022 or visit

... What Pink Ribbon products will you be stocking up on?