Get The Look: Pantene for Jaeger, London Fashion Week



On Saturday 17th September 2011, Jaeger London launched their Spring 2012 collection in style. Models looks classy, chic and most importatly, the garments looked expensive. The gorgeous feminine pieces added a touch of warmth to the bleak weather in London with easy to wear neutral toned garments each made with delicate fabircs and finished beautifully. Looks were complemented with wide-brimmed hats, huge totes, oversize sunglasses and ofcourse high heels to complete the elegant look. Accessories contained blocks of colour to subtly complete the look and tie it in with this season's biggest trend.
If you are unfamiliar with Jaeger London then here is one reason to get acquainted quickly: Celebrity fashionista Olivia Palermo was one of the famous faces sitting front row at Jaeger's Spring 2012 show. Expect to see her strutting their pieces about New York.

The hair was created by Pantene’s Global Ambassador and renowned International stylist, Sam McKnight. The look offered a strong ‘70s feel to it mixed with classic poolside glamour. The collection, inspired by glamour of the ‘70s jet set and their exotic holiday hideaways, featured a pale summer palette spiced up with flashes of colour, with intricate textures and finishes.

When asked to describe the look, Sam McKnight told media, “The collection had a relaxed ‘70s feel to it with contrasting elements that seemed almost prim. I wanted to take this contradiction of laid back versus elegance and create a rich, luxurious hair look that was both glamorous and contemporary. The low side parting, with the hair combed over one ear juxtaposed a kind of boyishness with the luxurious polished pony tail”.

We are loving this blouse. Image: fashiongonerogue.com
Image: fashiongonerogue.com

GET THE LOOK:
1. Start with freshly washed and conditioned hair. Most models at the shows have coloured hair so Pantene Pro-V Colour Therapy Shampoo and Conditioner are the perfect products to use, along with the Pantene 3 Minute Miracle Treatment to create a healthier foundation to work from.

2. Work Pantene Pro-V Style Body Builder Mousse through damp hair and blow dry using a round brush to create a smooth texture. When the hair is dry, using medium barrel heated tongs, tong hair from halfway down and clip in to place to set (you could use heated rollers for this).

3. Remove the curled section and brush through with a nylon bristle brush. Using a fine toothed comb, create a low side parting, the parting should be in line with the high point of the eyebrow and should reach right back to the crown of the head.

4. Comb the hair over the ear and secure with elastic in a low side pony tail on the opposite side to the parting. Using a soft bristle brush, brush the pony tail curl in place to create one gorgeous curl.

5. Set the style in spray with Pantene Pro-V Style Body Builder Hairspray.

We think Jaeger have nailed this show and Pantene have presented a show-stopping creation. What are your thoughts?