You Will Not Want to Miss IMATS Sydney


Get excited! IMATS (International Makeup Artist Trade Show) will be here in Sydney in just three weeks time. This international trade show is dedicated to all things makeup and beauty and this will be the third year it hits Aussie shores. Each year IMATS Sydney grows and kicks the last one out of the water - with beauty brands such as Napoleon Perdis, MAC, Make Up Forever, Inglot, Gorgeous Cosmetics and Serge Louis Alvarez (SLA) it is a makeup artist's dream day out. But that's not all folks, IMATS is so much more with live makeup, special effects (SFX) and body painting in every corner you look.

IMATS is not only about buying up on your favourite products, IMATS is also an educational event with live demonstrations and speakers performing during the trade show. This year IMATS is proud to have speakers and demonstrations from Napoleon Perdis the man himself, Rae Morris, International Beauty Blogger Elessa Jade of pursebuzz.com, and MAC's Nicole Thompson to name a few.


IMATS is the perfect opportunity for both up-and-coming and existing professional make-up artists to learn about the latest products on the market, stock their kits and meet other creative enthusiasts.  It’s also an opportunity to learn new make-up applications and techniques. 

Last year I attended with my best friend and we had a really good time learning about brands and products we were not familiar with as well as stocking up on products we have come to love. See my review on last year's IMATS here. This year I will be attending with around 80 Beauty Bloggers who have come from all around the country for ABBW (Australian Beauty Bloggers Weekend) and it is going to be mayhem! in a beautiful way! I hope you can make it and I would love to meet you if you do.


When: Saturday 24th and Sunday 25th September, 2011
Where: Sydney Convention Centre, Darling Harbour
Time: Saturday 8.30am - 5.00pm and Sunday 10.00am - 5.00pm
Tickets: $40 for a single day, or $65 for two a two day pass
Website: http://www.imats.net/index.php

What are you most excited about at IMATS?