Lancome Paris has a Vision...

Lancôme Paris is a trusted beauty brand around the world. Into their 76th successful year the brand continues to evolve and aim to remain at the forefront of skin care. They understand that to do this, they must understand their consumers – women like you and I who use Lancôme and have high expectations. The brand understands that women are changing and they want to meet their desires.

Lancôme have a vision – and it did not just happen overnight. After 12 years of scientific research which carefully studied 20 molecules the brand has identified and patented a molecule which they have named LR2412 4%. Exclusive to Lancôme Paris, molecule LR2412 4% is environmentally friendly, it is safe and can be used on all skin types which proves that regardless of your skin type, all skin can enjoy its benefits.
With this molecule Lancôme have created Visionnaire [LR2412 4%], a skincare product that does not simply sit along the skin’s surface, or hydrates the top layer but reaches out and infuses skin. Layer by layer. In fact no layer of skin can fight its power and on its path it sets off a series of tissular micro-transformations.
So what does it actually do? Visionnaire [LR2412 4%] is a revolutionary skincare product which can be added in to your skincare regime, or simply to replace your serum or moisturiser. Its active ingredients cleverly work on hydrating skin, reducing the appearance and onset of wrinkles, pores are tightened, skin tone and the appearance of acneic scars are reduced, whilst skin is given radiance. Vascular imperfections such as red marks and sun spots are treated and with regular use, they will fade over time.
Prices start from $115.00 and Visionnaire will be on counters from Sunday 18th September 2011.
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On the 7th of July beauty media were invited to a stunning private residence in Vaucluse to preview Lancome’s newest skincare launch and it was here that we discovered the revolutionary new Visionnaire. The setting: a stunning mansion with a grand entrance featuring a double staircase, a large room with floor to ceiling windows that seemed to engulf Sydney harbour and its surrounds.
Adeline from Through Beauty Eyes, Claire MacFarlane of Lancome and I.
It started by mingling with fellow bloggers and very excited Lancome employees and it was here that I met Lancome's Skincare Senior Product Manager, Claire McFarlane who is one of the nicest and most down to earth women I have met. Once we had gotten talking, neither of us wanted to stop! I would like to thank Claire for making me feel so welcome and for sharing her brand knowledge and excitement with me - it has certainly rubbed off!

After the mingle we were seated and introduced to the brand’s Scientific Director, Veronique Delvigne who had flown in from France specifically for the launch. Veronique is a Doctor of Pharmacy specializing in Skin Biology. She has worked for the L'OREAL Group for 23 years. In 1999, she founded the Scientific Department at LANCÔME International and was appointed Scientific Director.


After her presentation, I had the opportunity to meet Veronique personally and ask her a few questions about Visionnaire as well as the brand itself:
Veronique, as Lancome’s Scientific Director do you work in all departments of the brand or specifically with their skincare?
In fact the power of science is stronger in skincare, but we also work on the makeup for instance by establishing when the light penetrates in to the skin tey have to follow different paths in order to make this aura, the special light that is transmitted by your skin, to explain and justify why some people have this natural amazing glow, and some people not so much.
Do you have a favourite skincare product?
Oh many products! (laughs) One of my favourites is Genifique because again we worked so many years with a wonderful scientific team. And the benefits of Genifique  and also because of the story, you know when you are involved and you promote an idea. W started with an idea on a piece of paper and when you create a product it is like a big puzzle so you start with a small piece and then second pieces and then so on and so forth and you can go and present it to your boss and then the marketing people finalise the final shape. It’s a long story and you fall in love with the product when creating a product and it is truly indicative of Genefique. I love this kind of product.
What are your thoughts on Visionnaire?
For me, it is just an amazing product. To be able to deliver such a large spectrum of biologic efficacy, but very targeted on some specific markers. And it is able to deliver such visible benefits of wrinkles, pores, acne marks, scars, redness, vascular disorders and it promotes natural radiance. On the market you do not have a product that can allow you such performance. Even if you use different products to give you the same result, we do not have products to target vascular disorders, we do not have a product to target acne marks and scars, so for all of these we cannot repeat the performance of this one product for our client so it is wonderful news.
Is Visionnaire a serum or a moisturiser?
For us it is an in-between product, it is not a serum because the texture is more similar to a moisturiser. We have created the formula to let the consumer play with the product. You can apply it alone when worn in summer, or to hydrate if you don’t need a specific product to moisturise with, but you can also combine this product in a sophisticated beauty routine. So for instance, if you love Genifique then you apply it first and then you apply Visionnaire and then finish your beauty routine with foundation and apply UV protection. So you can apply this new generation of product during layering or apply it alone.
Can you apply Visionnaire around the eye area?
Yes, the safety of this molecule is so unique and usually when we are creating a product on the eye contour area we reduce the concentration of the active ingredients and here we learned that LR2412 4% is fine for around the eye area. For me it is an easy-going product because you can apply to face and neck, day and night, and the eye contour area so if the consumer wants one product, for sure it is going to be this one.
Veronique, what is your favourite fragrance in the Lancome range?
Oh, I am totally a Hypnose lady!