Shu Uemura Autumn/Winter Makeup Collection 2011



With the thousands of products that launch each year comes the fun and arduous task of trialling and reviewing them. As much as I LOVE new launches, they must be unique and innovative to stand out from the rest. I am really excited to share Shu Uemura's latest launch with you because it is colourful and unique whilst sticking to the brand's roots.
The best bit: you too can experience their three fabulous new collections in the coming months:


Color Atelier - on counter Mon 4th July 2011


Be the stylist of your own palette: mix, match, and customize your colours for infinite make-up repertoire. Available in black and white The Color Atelier collection introduces clever interchangeable palettes which fit
their gorgeous Pressed Eye Shadow and Glow On shades.
  • Quad palette can fit a combination of four single Pressed Eye Shadows, or two Glow On refills, or even a Blush and a Pressed Eye Shadow.
  • Duo palette is designed to hold either two Pressed Eye Shadows or a single Glow On refill
  • Mono compact is of course designed to carry just the one Pressed Eye Shadow.
The choice is yours because this clever compact contains a simple innovative mechanism that glides open to allow refills and unlocks infinite looks. So once you have used up a product, simply purchase another shade and pop it in to these refillable and sustainable palettes.



Ethnocolor-Scope  - on counter Mon 4th July 2011

Green Folklore

Tokyo Lash Bar proudly house some of the most stunning and intricate false eyelashes that I have ever seen. Ever since 1968 the brand have been renown for its cutting-edge designs and their iconic false eyelashes have broadened the possibilities of self expression. Shu Uemura's 2011 Tokyo Lash Bar collection Ethnocolor-Scope features unique and inspiring handicraft works to create some of the most intricate lashes on the market. Containing an explosion of colours, fabrics and even textures Ethnocolor-Scope is simply stunning and I want to pop every single style in my makeup case because they are truly amazing.

Oriental Arch

Tribal Patch

Mini Violet


Mini Fringe

Ethnic Charm
Wearing the stunning Oriental Arch - a rainbow of colours complimented with a jewel

Helen from SassyBella tries Tribal Patch




Novadiva - on counter Mon 1st August 2011
I am sorry but you have to wait a little while longer for Novadiva because they have saved the best for last of course! "The diva has arrived. Amid silence and darkness, with a single gesture her radiance breaks the ice.."
Novadiva's 2011 A/W collection gives you options to choose your colours, your looks and your world.

It contains:
  • Gorgeous limited edition lace-inspired refillable palette
  • Ten new Pressed Eye Shadow shades
  • One new Cream Cheek  shade
  • One new Cream Shimmer Highlighter shade
  • Five new Rouge Unlimited Supreme Matte lipsticks
  • One new Shimmer Eyeliner (waterproof) 
  • One stunning set of lacy half Eyelashes that I am OBSESSED with
Beautettes, are you as excited as I am?? Get thee to a Shu Uemura counter to purchase a few stunning shades from their Color Atelier range and house it with a visit their lash bar to try the gorgeous Ethnocolor-Scope Eyelashes. The countdown is on ladies... only four weeks to go!

Are you a fan of Shu Uemura? What is your favourite product and why?

3 comments:

wifluvelle said...

im a fan!!!!! i love their LE palettes i have 2 hehe, im using the pro concealer and cleansing oil

xoxo elle

melmeko said...

Oh wow these products look brilliant, would love to try some day for sure, very innovative. I love looking at all the fancy lashes but dare say I wouldn't attempt them myself at home, haha, just picturing the horror reflection looking back at me when I look in the mirror, LOL. I personally prefer them on the catwalk, but each to their own ;)

Pink Diva: Makeup Artist and Beauty Guru xx said...

There are some seriously gorgeous pieces in the collection and I am soooo in love with the lashes. I also love Shu's Color Atelier collection because there are so many divine shades.

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