Dior: The New Face of Miss Dior Cherie

I have a confession to make: I am not a huge fan of Natalie Portman. I remember when Natalie came on the celebrity scene back in 1998 - I was 14 years old and I thought Natalie was bland, boring and a goody two-shoes but as the years pass I am growing fonder towards her.

Christian Dior have just announced Natalie Portman has signed an endorsement deal to become the face of Dior's much adored Parfums Christian Dior fragrance Miss Dior Cherie. The media are making reference to Natalie's 'shock nude campaign' which is a bit dramatic, don't you think? I think Natalie looks beautiful - she exudes femininity and elegance without baring her body or her soul. The campaign shot leaves a bit of mystery to the mind and leaves you wanting to see and know more.

As Claude Martinez, Brand President and CEO of Parfums Christian Dior told Women's Wear Daily, "We are extremely excited to have Miss Portman embody our house. She will symbolize with grace the values of luxury and the glamour of Dior."

Screen advertisements for the perfume were directed by Sofia Coppola and reportedly show the actress kissing a younger male co-star.... oooh! They are yet to be released.
She joins the likes of Charlize Theron who is the absolutely stunning face of Dior's fragrance J'Adore as well as Sharon Stone and Monica Bellucci, and I think being a strong and positive role model, she represents the brand with ease. While she once represented Lux hair care in Japan, this is the first time she represented a fragrance. While women can only dream of becoming a muse for the likes of Dior, Natalie was handpicked by the brand. What a fantastic opportunity for Natalie.

What do you think of the image? Is it too risque?


Tine @ Beautyholics Anonymous said...

Nah, I think she looks lovely like that. I didn't like her much before too, boring, goody-two-shoes :P But this, THIS I like.

melmeko said...

Haha same here darl, never really been much of a fan, but even I have to admit she does look gorgeous here and I would have never expected to see her name/face alongside this brand, ever, but I think they might have made a really popular choice, especially with all the attention she is getting lately :)

Anonymous said...

I think the campaign had a bit dangerous brief, if you ask me. I mean, it'd Dior, they don't need to undress Natalie, the formula will sell either way. And, really, In this case, not only Portman endorses Dior, but also Dior endorses Portman, by picking her and emphasizing on her public figure. I'm imagining that it's a win-win situation for both sides.

Rockn said...

she's stunning! I'd buy this perfume if it made me look like that!

Tammerly Robinson said...

I think she looks refined, beautiful and comfortable in her own skin which is a beautiful thing. Plus the bow in her hair softens the looks and keep it from being suggestive.

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