2011 MAC VIVA GLAM Campaign

Lady Gaga for MAC VIVA GLAM 2011.

Since its conception in 1994 M.A.C's VIVA GLAM cause has raised more than $190 million AUD for AIDS research and each year M.A.C choose some of the world's most famous or influential spokesmen and women.

Their renown line of celebrities (in the order of past to present) include RuPaul, KD Lang, Mary J Blige, Lil Kim, Elton John, Shirley Manson, Christina Aguilera, Missy Elliott, Linda Evangelista, Chloe Sevigny, Boy George, Pamela Anderson, Eve, Debbie Harry, Dita Von Teese and Fergie.

At present the current campaign features Lady Gaga and Cindy Lauper in a collaboration like you have never seen before. In fact the current campaign was so successful, it has actually helped sell the largest number of VIVA GLAM units since the VIVA GLAM collection launched! So it is only fitting that M.A.C have chosen Lady Gaga as their 2011 spokesperson. Here is a sneak peek of the 2011 campaign. I find it only fitting that they use Lady Gaga.

For more information on the cause and other campaign images go to: http://www.macaidsfund.org/

What do you think: a good collaboration?


melmeko said...

Oh yes I have heard a few whispers that all those Gaga mad followers will be going just as mad for MAC come 2011, good sales tactic on MAC's behalf :)

Anonymous said...

I couldn't think of anyone better to endorse MAC. Really, I'm not a Gaga fan, but her porcelain skins and her extravagant appearances, that is the combination between ingenuity and her courage makes her the best choice, in my opinion.

Pink Diva: Makeup Artist and Beauty Guru xx said...

I think Lady Gaga is an extraordinary performer who is talented and always dares us to be different... which is exactly what VIVA GLAM is about. Love it!

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